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Launching later in 2009, Truphone Local Anywhere is set to change the way you use your mobile phone when you travel overseas. Truphone Local Anywhere gives you multiple local numbers and local rates, all within the same SIM card and the one service. You can make and receive calls via a local number and at a local price, wherever you are. No more SIM card collecting or having to turn off your mobile when you travel. This video shows a few of the people that Truphone Local Anywhere will be perfect for – enjoy! If you want to know more about Truphone Local Anywhere, visit www.truphone.com (thanks Tom M for your help getting this video down to size!)
Video Rating: 5 / 5

this is a demonstration of our broadcast IVR message system – that has been installed into the Trixbox application.
Video Rating: 5 / 5

Santa Monica, CA — June 9, 2010

In the spirit of election season, here are 8 tips from telecom expert CallFire for developing an online Political marketing strategy or GOTV campaign in the Cloud. CallFire attempts to highlight trends in online political warfare specifically in the 2010 election cycle.

#1 Market your candidate in search results on Google and Bing

Around election time people will be searching these and other search engines by candidate name. Your search result should appear for similar queries and any relevant permutations. Consider showing your candidates ad whenever someone searches for the names of political opponents.

#2 Place site-targeted ads for your candidate on Political websites

Content match advertising allows you to place video or text ads for your candidate across various websites and mobile devices. Consider targeting geographically relevant local news websites and the political news sections of nationally read publications Huffington Post and Politico.

#3 Accept campaign contributions online, via telephone and snail mail

Make it blatantly obvious how supporters can donate to your campaign. Services like Google Checkout, CampaignPay and PayPal allow you to build web-forms to accept online donations. Seemingly simple variances in ad-copy and your call-to-action text can result in considerable percentage changes in your collections efforts. (Fast forward to minute 18:00 to watch Dan Siroker discuss how small changes in user interface design can change donation outcomes.)

#4 Enable volunteers to make voter-outreach calls from home

Some volunteers prefer to work from home. In 2008 and 2010 we saw an increase in on-demand Virtual Call Centers usage by political folk. Solutions like CallFire’s own Cloud Call Center and Five9’sVirtual Call Center software allow volunteers to be geographically distributed areas of the United States.

#5 Survey your population via telephone and social media

Make calculated efforts to collect data on your voting population with online & telephone surveys. For example Facebook and Twitter support applications like RealPolls, providing an easy tool to survey Facebook users. Toll Free feedback hotlines can easily be set up using a Cloud IVR system like CallFire or Angel. Advertising an anonymous feedback hotline allows voters to freely voice their opinions, giving them the opportunity to be heard.

#6 Tailor communication by age, location & political affiliation

If you’re mobilizing volunteers for phone banking, ensure voter-lists are paired with volunteers of similar backgrounds. This creates trust and increases the chances they will discuss issues of mutual importance. For email campaigns, be sure to address issues important to that specific voter. Electronic communication affords you relevance and micro-targeting like never before.

#7 Try the “Google Surge” (no, it’s not a dance move)

The phrase “Google Surge” or “network blast” refers to practice of buying all online ad real-estate for a single ad-network in a given geo-targeted area. A network surge can cost anywhere from M-20M per surge but ensures thousands in your geographic area will see an ad from your candidate.

#8 Partner with an experienced Political Technology company

Experience trumps all, so if you’re late to the game and don’t want to architect your Cloud campaigning solutions in-house, we suggest you find a great technology partner. We recommend a company like Action Kit or an experienced creative political consultancy like CraftDC. If you can’t afford one, a hosted CRM such as Salesforce or Leadmaster platform can be used to manage your outreach efforts.

To accurately measure your outreach efficacy you must define quantifiable success metrics!

The modern political campaign seeks not only brand awareness, but also interaction and voter education. Always question your assumptions, rely on real-time data feeds and create innovative ways to connect with voters.

About CallFire:

CallFire is an industry leader in cloud telephony services that makes using VoIP simple. CallFire specializes in providing high-availability systems, beautiful user interfaces, furious developer support, and unparalleled customer care. Our products include hosted power dialing for agents, voice broadcast, toll free numbers, call tracking analytics and voice APIs. Our tools help developers, carriers & publishers build useful telephony applications. CallFire is located in Downtown Los Angeles and is comprised of a friendly group of intellectuals with aspirations to revolutionize how companies do business.

For your reference

Patrick Michael Kane – Technology driven political advocacy expert

Website: http://www.actionkit.com

Brian Donahue – Political Consultant & Founder of Craftdc.com

Website: http://www.CraftDC.com

Dan Siroker Video: “How We Used Data to Win the Presidential Election” Stanford University & Dan Siroker – the former Data Analytics Manager for the Obama campaign.

Youtube: http://www.youtube.com/watch?v=71bH8z6iqSc

Election Assistance Commission – Data from 2008 http://www.eac.gov/News/press/eac-releases-data-from-2008-presidential-election

Contact:

Becky Siegel

213-221-2218

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Related Callfire Press Releases

Schwaps (www.schwaps.com) founder, Justin McClelland (http chronicles his company in its beginning phase. In this video he gives an overview of his experience with the CallFire IVR service.
Video Rating: 0 / 5

SCRP Callfire Training – 2010
Video Rating: 5 / 5

www.callfire.com Simply upload your list and CallFire’s Voice Broadcast platform can generate thousands of calls to clients & customers. Easily upload professional messages or create your voice message over the phone. Next, upload your contact list and in minutes your message will be sent at speeds of over 50 calls-per-minute. (Increased speeds available by request.)
Video Rating: 5 / 5

Our company mascots, Lucky & Ronak, are learning how to share… but sometimes it doesn’t go so well! Ronak is a 4 month old English Chocolate Lab pup and Lucky is a 3 year old Jack Russell Terrier. 🙂
Video Rating: 5 / 5

Start, stop, and create campaigns from your phone! For more info, see www.callfire.com/remote

Video Rating: 4 / 5

CallFire billing and XMVOICE billing description. You have got to read this before you buy! It will save you a ton of money

If you have searched the internet for voice broadcasting or for automatic dialing services odds are you have come across call fires internet site. Yes, they spend a ton of money on promotion and they are priced super high in contrast to other providers like PennyDials. Even though callfire offers a few more gizmos, Penny dials will perform equally as well for much less money. If you see callfires pricing page you will notice they have a number of plans from 3.5 cents to approx less than 2 cents per minute. YOU MUST READ THE FINE PRINT! They charge in sixty second increments so you will be billed an full minute if the call only last 5 secs. Wow! That means every contact will be billed one minute no matter if its less than 60 seconds. So, if you pay for a higher quantity of minutes you are given a bit of a break.. You are charged in 30 second increments instead of sixty second increments. Still not a great deal! So if your call last’s 5 seconds you are billed for thirty seconds instead of the whole minute. Looks better right? Well not until you see what PennyDials presents.

PennyDials offers the equivalent voice broadcasting and auto dial service for a great deal less. Their starter package is 3.5 cents just like CallFire but they charge in six second billing increments! That means if your call only lasts 5 seconds you are only charged 6 seconds. So you can do that 10 times and it would only cost you 1 minute. Callfire would charge you 10 minutes! You can do a lot more calling with 1 minute then with Callfires minute. Billing is particularly important. If you are shopping around make sure and educate yourself on this. It can littereally double the total of buyers you get on the phone which means extra money in your pocket! If some of this does not make sense make certain to click on the link below for your complimentary ebook on predictive dialers and auto dialers billing clarification. It will save you a ton of funds! Penny Dials is one of the only businesses that charges in 6 second increments not including a 30 second minimum. That is virtually unheard of in the automatic dialer industry.

More Callfire Articles

CallFire billing and XMVOICE billing clarification. You must read this previous to you buy! It will save you a ton of money

If you have searched the internet for voice broadcasting or for auto dialing services odds are you have come across call fires web page. Yes, they spend a good deal of money on marketing and yes they are priced high compared to other carriers like PennyDials. Even though callfire offers a few more gadgets, Penny dials will carry out equally as well for much less cash. If you see callfires pricing page you will see they have quite a few plans ranging from 3.5 cents to less than two cents per minute. READ THE FINE PRINT! They charge in sixty second increments so you will be billed an entire minute if the call just last 5 secs. Wow! Reading the fine print means each contact will cost you at least one minute no matter if its lower than 60 seconds. Now, if you buy a higher quantity of minutes you are set a bit of a break.. You are charged in thirty second increments instead of sixty second increments. Still not a great deal! So if your call last’s 5 seconds you are billed for thirty seconds instead of the whole minute. Looks better right? Well not until you see what PennyDials presents.

PennyDials offers the equivalent voice broadcasting and auto dial service for a good deal less. Their newbie package is 3.5 cents just like CallFire yet they charge in 6 second billing increments! That means if your call only lasts 5 seconds you are only charged 6 seconds. So you can do that 10 times and it would only cost you 1 minute. Callfire would charge you 10 minutes! You can do a lot more calling with 1 minute then with Callfires minute. Billing is tremendously important. If you are searching around make sure and educate yourself on this. It can littereally double the total of leads you get on the telephone which means extra money in your pocket! If some of this does not make sense make certain to click the link below for your at no cost ebook on predictive dialers and cloud calling billing explanation. It will save you a ton of capital! Penny Dials is one of the only providers that charges in 6 second increments without a 30 second minimum. That is practically unheard of in the predictive dialing industry.

www.callfire.com CallFire’s Hosted IVR services are easy to use & quick to deploy. Within minutes of opening your free account users can create rich telephone IVRs, buy phone numbers & even administer automated outbound telephone surveys. With so many advances in VoIP, we want to provide you with unlimited possibilities.

www.callfire.com?socialmedia_youtube For just 3 cents per msg, SMS text messaging by CallFire allows you to send mass text messages to anybody! No set up fees or monthly costs, just pay-as-you-go!

CallFire

Santa Monica, CA — July 1, 2010

CallFire, a provider of hosted cloud telephony technology, has launched its SMS Text Messaging product.

CallFire’s SMS Features include:

Simple uploads using Excel or CSV lists
Delivery reports and analytics
Send one or thousands of text messages
Only 3 cents per text message
Enterprise grade reliability

Complementing CallFire’s core Voice Broadcast and Cloud IVR products, SMS allows users to easily send a text message to a list of opt-in phone numbers with pay-as-you-go pricing of three cents per message. Coming soon are advanced features such as auto-reply, visual survey results (think American Idol voting), and SMS APIs for developers. SMS Text Messaging is an invaluable communications tool for small businesses and large enterprises looking to make contact with clients, users, and employees. Like CallFire’s voice services, SMS is scalable and reliable to meet everybody’s needs.

Contact:

David Troy

Sales: 877-897-FIRE

About CallFire:

CallFire is an industry leader in cloud telephony services that makes using VoIP simple. CallFire specializes in providing high-availability systems, beautiful user interfaces, furious developer support, and unparalleled customer care. Our products include Cloud IVR, hosted power dialing for agents, voice broadcast, toll free numbers, call tracking analytics, SMS text messaging, and voice APIs. Our tools help developers, carriers & publishers build useful telephony applications.

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