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Cedar Rapids, Iowa — December 18, 2003

The AdTrack Corporation (http://www.adtrack.com) announces the release of the AdTrack Dashboard: Key Indicators Report, a new reporting capability that allows users to view key indicators in a single click to provide them with a graphical snapshot of their business processes. The AdTrack Dashboard supplies an instant, up-to-date look at the vital statistics of the sales and marketing functions.

“In a competitive marketplace, it is critical that managers have their fingers on the pulse of sales and marketing performance,” said Henry Nicholson, President of AdTrack. “The AdTrack Dashboard: Key Indicators Report will allow our clients to evaluate their customer acquisition process at a glance with the most current information available. This continues the AdTrack tradition of providing solutions for our clients that improve sales and marketing efficiencies.”

AdTrack, an innovator in Acquisition Relationship Management, addresses the disparate needs of sales and marketing by combining the tools required for marketing’s lead management needs (SmartLead) and sales’ contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data for analyzing ROI on marketing efforts, and also provides all the sales information necessary to turn the lead into a customer.

AdTrack offers a comprehensive set of customer acquisition related professional services with a convenient web-based interface, including:

Lead Management

Accurate measurement of ROI for advertising

Sales Force Automation and financial reporting

Initial lead capture from all sources

Prospect qualification, screening and distribution

Print-on-demand services and fulfillment

Inbound/Outbound Call Center

Since its inception in 1981, AdTrack has been the technology innovator in prospect and opportunity management and customer development. AdTrack’s core web-based services- sales lead management, sales force automation, fulfillment and flexible reporting tools- allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results.

Headquartered in Cedar Rapids, Iowa, the firm employs 65 people and has an international presence with offices in Chicago, Los Angeles, Kansas City, and an affiliated European network headquartered in London.

View detailed information about the AdTrack Dashboard Key Indicators Report at:

http://www.adtrack.com/dashboard.htm

SmartLead is a registered trademark of AdTrack Corporation in the United States.

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