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AdTrack Announces Palm/PDA Integration for Sales Lead Tool. Web-based lead management tool syncs with handheld products.

— April 17, 2003

[Cedar Rapids, Iowa ? April 16, 2003]- The AdTrack Corporation (http://www.adtrack.com) announces a new capability that allows users to sync Palm or other PDA devices with The AdTrack Corporation?s web-based lead management tool, SmartLead(R). By syncing with SmartLead, users transfer their qualified sales leads to their handheld device and have all pertinent information about the lead at their fingertips while in the field. In addition, users can update information such as sales status or sales amount on their handheld and upload that information to SmartLead simply by syncing. (http://www.adtrack.com/palm.htm)

?Our singular focus is to drive our clients? sales and marketing successes. Conveniences like PDA integration facilitate that result,? says Henry Nicholson, President and CEO of The AdTrack Corporation. ?Vital prospect information such as product interests and needs, purchase timeframe, and all contact information can now be conveniently downloaded and carried by salespeople right to the prospect?s door. In addition, updating information about the prospect can be done while it?s top-of-mind, right after the sales call.?

AdTrack, an innovator in prospect and opportunity management, addresses the disparate needs of sales and marketing by combining the tools required for marketing’s lead management needs (SmartLead) and sales? contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data for analyzing ROI on marketing efforts, and also provides all the sales information necessary to turn the lead into a customer.

AdTrack offers a comprehensive set of professional services in one convenient web-based system, including:

·????Lead Management

·????Accurate measurement of ROI for client advertising

·????Sales Force Automation and financial reporting

·????Initial lead capture from all sources

·????Prospect qualification, screening and distribution

·????Print-on-demand services and fulfillment

·????Inbound/Outbound Call Center

Since its inception in 1981, AdTrack has been the technology innovator in prospect and opportunity management and customer development. AdTrack’s core web-based services- sales lead management, sales force automation, fulfillment and flexible reporting tools- allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results.

Headquartered in Cedar Rapids, Iowa, the firm employs 65 people and has an international presence with offices in Chicago, Los Angeles, Kansas City, and an affiliated European network headquartered in London.

SmartLead is a registered trademark of AdTrack Corporation in the United States




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