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AdTrack Offers License-Free Sales Force Automation: Fully Integrated SFA Tool Has Virtually No Ongoing Costs

— January 29, 2003

AdTrack announces the release of Opportunity Manager (, a sales force automation (SFA) tool that is fully integrated with AdTrack?s lead management system. Unlike other SFA products, Opportunity Manager comes with virtually no on-going cost to the client. After a one-time set-up fee and nominal monthly broadband fees, there are no end-user seat costs or transactions charges.????

?Opportunity Manager will help make our clients more successful,? said Henry Nicholson, President of AdTrack. ?Not only is it very cost-effective, it is seamlessly integrated with our sales lead management systems and support network. This makes AdTrack truly unique in the marketplace, and continues our tradition of providing solutions for our clients that both increase sales and improve marketing efficiencies.?

AdTrack, an innovator in response management, addresses the disparate needs of sales and marketing by combining the tools required for marketing’s lead management needs (SmartLead2) and sales? contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data for analyzing ROI on marketing efforts, and also provides all the sales information necessary to turn the lead into a customer.

AdTrack offers a comprehensive set of professional services in one convenient web-based system. These services include:

·????Lead Management

·????Accurate measurement of the ROI for client advertising

·????Sales Force Automation and Financial Reporting

·????Initial lead capture from all sources

·????Prospect qualification, screening and distribution

·????Collateral print-on-demand services and fulfillment

·????Inbound and Outbound Call Center

About AdTrack

Since its inception in 1981, AdTrack has been the technology innovator in lead management and customer development. AdTrack’s core web-based services ? sales lead management, sales force automation, fulfillment and flexible reporting tools ? allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results.

Headquartered in Cedar Rapids, Iowa, the firm employs 80 people and has an international presence with offices in Chicago, Los Angeles, Kansas City, and an affiliated European network headquartered in London.

SmartLead is a registered trademark of AdTrack Corporation in the United States

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