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Sunnyvale, CA — August 27, 2010

Brad Mack is now Senior Vice President of Sales at Transera Communications, a provider of virtual call center solutions for distributed multi-site call centers. Mack brings a wealth of experience to the company and the burgeoning virtual call center market. He previously ran partner development and direct sales at Contact Solutions, a provider of on-demand call automation solutions, and prior to that had an 11 year stint running Americas’ Sales at Intervoice, the industry-leading manufacturer of self-service platforms. With over 25 years of sales leadership experience at established companies such as Octel, ROLM/IBM and Xerox, Mack is positioned to immediately impact Transera’s business.

Prem Uppaluru, President and CEO, Transera, said, “We are excited to have Brad as part of the Transera management team. His knowledge of, and experience in, the call center industry will be invaluable to Transera as we meet the demand for contact centers transitioning away from on-premise to virtual call center solutions.”

Key Points:

Brad Mack joins Transera as Senior Vice President of Sales

Mack has over 25 years’ experience running sales organizations in the voice and call center markets

The trend of call centers transitioning from aging and proprietary on-premise equipment to cloud-based solutions continues to attract talent to the virtual call center market

About Transera

Transera’s virtual call center software intelligently connects global callers and agents, rapidly delivering both top and bottom line results. Our cloud-based solution helps high-volume multi-source call centers manage constantly shifting demands for agent resources, control multiple outsourcers and locations more effectively, and eliminate exorbitant capital expenditure outlays. Addressing these and other call center management issues translates into tangible business results. In fact our customers have already shown they can use Transera to increase revenue by 10% and lower total cost of ownership by 40%. Transera is a privately-held company based in Sunnyvale, California. http://www.transerainc.com.

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