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CallFire, a provider of hosted cloud telephony technology, will be attending the ReadWriteWeb Mobile Summit this Friday in Mountain View, and has a surprise giveaway for keynote attendees.

Los Angeles, CA — May 5, 2010 — CallFire, a provider of hosted cloud telephony technology, will be attending the ReadWriteWeb Mobile Summit this Friday in Mountain View, and has a surprise giveaway for keynote attendees. CallFire CEO, Dinesh Ravishanker will be introducing keynote speaker Richard MacManus, the Founder and Co-Editor of ReadWriteWeb and will follow with a surprise giveaway for those attending the keynote. CallFire customers are encouraged to attend the summit to meet members of the CallFire team and receive a free gift. The mobile “unconference” will discuss important trends in the mobile space including: geo-location services, commerce & marketing, content & publishing, augmented reality, and app vs. browser based web. CallFire will add to the conversation by discussing how IVR and Cloud Telephony will impact the Mobile space.

CallFire’s IVR designer offers users a simple GUI to create automated telephone systems. Users can develop inbound & outbound phone systems, create complex surveys, deploy virtual call centers and automate meeting reminders with text-to-speech. CallFire’s technology allows click-to-call advertisers to customize phone trees in the cloud allowing them to leverage useful call analytics. Now, developers can trigger Google Analytics at any point in their phone system, allowing them to study caller habits and optimize sales funnels. Organizations who use Google’s click-to-call service and Commission Junction’s Pay-Per-Call services may find IVR optimization invaluable. “Small local businesses rely heavily on inbound telephone calls to drive sales, even in today’s digital economy. This reality has forced ad networks to support performance advertising for the phone, e.g. pay-per-call,” said Dinesh Ravishanker, CEO of CallFire. He continues, “This evolution has spurred an equally aggressive reformation of cloud-based phone systems that provide scalability, international reach, and insightful call analytics.”

About CallFire:
CallFire (www.callfire.com) is an industry leader in cloud telephony services that makes using VoIP simple. CallFire products include hosted IVR, power dialing for agents, voice broadcast, toll free numbers, call tracking analytics and voice APIs.

Contact:
Becky Siegel
Marketing Coordinator
becky(at)callfire(dot)com
Sales: 877.897.FIRE

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