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Scottsdale, AZ — September 7, 2004 –

ContactTracking.com a subsidiary of Elixir Business Support Systems a privately held company in the contact management software field today announced the eight year anniversary of Contact Tracking their contact management software.

Contact Tracking software evolved directly from the needs of sales and marketing. In the late 1980Â?s their software developer was working in Â?field marketingÂ? and developed an outbound calling database that generated quality leads. He was very disappointed to discover that the leads were not being followed up on by the sales staff. They were quite content to just fulfill their quotas. He was determined to figure out a way to make the sales staff accountable and ensure follow up of all leads. This led to the development of a lead management tool that would also handle customer relationships. This was the product that evolved into Contact Tracking.

Contact Tracking is now a state of the art web-based contact management solution that enables companies to close the loop between marketing and sales and provide top-notch online CRM.

The true test of any software is that people use it and they use it to truly get the job done. Often organizations invest a great deal of money for software that is never used or never used to its full potential. Contract Tracking is aimed at being an alternative to some of the major players in the field whose products are often very expensive and very complicated to use

Contact Tracking includes state of the art Contact Management, Sales Force Automation, Marketing Automation and Virtual Call Center capabilities. These integrated capabilities offer a complete sales-driven online CRM solution for any business.

It is important to emphasize that the productÂ?s development came about naturally through the requirements of sales and marketing. This productÂ?s development is not based purely on technology but rather takes into account that the human element is so important. This is the continuing philosophy of Contact Tracking and is the basis of what makes the software successful.

ContactTracking.com now offers the latest version of Contact Tracking the contact management software system. For more information visit http://www.contacttracking.com or call 602-321-9968.

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