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Hoboken, NJ — November 15, 2004 – e-

Glue Software Technologies, a leading provider of call center productivity solutions, today announced that the company will host a series of Web seminars for the insurance and financial call center industries on November 17th and 18th, 2004. Hosted by Shay Grinfeld, CEO of e-Glue Software Technologies, these informative, complimentary sessions explore a variety of issues, strategies and techniques for increasing efficiency, profits and value in the call center.

On Wednesday, November 17, 2004, e-Glue will present ?Insurance Call Centers ? High Touch Service and a Transition to Value,? which examines the challenges that insurance call centers are confronted with on a daily basis. As more and more potential customers and policyholders turn to their phones for transactions and information, insurance companies must provide a high-touch experience for the caller that is equal to or exceeding a face-to-face experience. Yet the vast knowledge base of information that varies from state to state, by customer and product, creates an extremely challenging environment even for the most experienced agent. e-Glue?s webinar will address how insurance companies can provide the tools and knowledge for call center agents to more easily access correct information and focus more of their time identifying quality sales prospects and reducing overall risk.

The following day, e-Glue will host ?Financial Call Centers ? Transition to Profit Center,? which looks at the mounting pressure within financial service-based call centers to slash costs, yet provide strategic value to the organization. The conversion of a traditional service center into a profit-making entity requires a great deal of sales training and re-training, which often sends operating costs rocketing. e-Glue?s webinar discusses how financial organizations can leverage their call base to convert service calls into sales opportunities by equipping their agents with targeted, just-in-time sales assistance, while deploying strategies to maximize the efficiency of the call center through reduced handling times.

Webinar registration

To register for either of these web seminars, attendees can visit the Events page on e-Glue?s web site at http://www.e-glue.com/events.htm for a complete description of each webinar and registration instructions. Or alternatively, contact e-Glue by phone at (201) 217-0022.

About Shay Grinfeld

Shay Grinfeld is CEO, U.S. Operations of e-Glue Software Technologies, where he is responsible for North American sales, marketing and product support. Prior to joining e-Glue, Shay was VP of Product Development at ALFY, an interactive media and education company. Shay holds a B.A. in General Studies/Computer Science and an Executive MBA from Columbia University.

About e-Glue Software Technologies

Founded in 1996, e-Glue Software Technologies is a leading provider of intelligent call center productivity solutions. e-Glue?s ?just in time? performance support solutions are designed to address the needs of enterprises that utilize CRM or ERP systems?organizations such as inbound and outbound call centers?to handle complex tasks efficiently while using mission-critical applications. The company maintains offices in Hoboken, New Jersey with R&D facilities in Israel. For more information about e-Glue Guideline, visit the company?s Web site at http://www.e-glue.com or contact e-Glue at (201) 217-0022 or sales@e-glue.com.

Copyright © 2004, e-Glue Software Technologies

79 Hudson St. Suite 506

Hoboken, NJ 07030

(201) 217-0022

Eric Lonsinger

e-Glue Software Technologies

(201) 217-0022 ericl@e-glue.com

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