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Indiana Firm Introduces The Missing Link In Advertising

— November 14, 2003

Valparaiso, Indiana

It’s a fact that people check their emails more than any other activity when sitting at their computers. One creative entrepreneur, Johnny Mathis, developed a technology that takes advantage of consumers’ email habits and results in satisfying a missing link in advertising. Now for the first time, advertisers will be able to send emails and place popups, popunders, and banners with their commercial spots right inside them. The system also allows for secure checkout for sales and is viewable by over 98% of the world wide web users.

Since Mathis successfully launched his new company, Livemercial, its streaming email video is taking the advertising world by storm.

This innovative technology allows any company the ability to broadcast a TV commercial right inside an email or other online advertising space. No special downloads are required, and there is no wasted time with loading or buffering, as the system provides for streaming video that is on in an instant for the end user.

CEO and Founder, Johnny Mathis, points out that they are providing a whole new channel in advertising. Â?Livemercial has been the first to bring what works on television to the internet in such a stream-lined and cost-effective way,Â? says Mathis.

But, what about spam? Mathis answers that Â?We dislike spam as much as anyone and implement strict guidelines to assure that we only email those folks that truly opted-in to receive offers. We also see to it that your email creative is compliant with all State and Federal Laws. Livemercial only uses lists where the data collected is from recipients who have opted in and are interested in receiving information.Â?

This fantastic technology is now sent out to one half a billion customers a month! The successes have been extraordinary. The company plans to stay on top as evidenced by sales that will exceed ,000,000 in their first full year of operations. Additionally, Livemercial will be introducing a newly developed product in ’04 to ensure that it will stay there.

Go to http://www.livemercial.com and click on one of the exciting examples.

Livemercial also creates Virtual Call CentersÂ?. We provide a turnkey, hassle-free web solution for all your products by creating mini-ecommerce sites for each product. These mini-ecommerce sites, termed Virtual Call Centers (VCC’s), stream your TV commercial inside a Verisign secured check-out. Best of all, with the VCC, there are no distractions to take the focus away from the impulse purchase, which is why our approach works so well. This patented technology and proprietary approach provides higher conversion rates (click to sale) and greater up-sell rates (more people taking deluxe versions and up-sells), and delivers increased levels of revenue per order.

The VCC’s have all the protection and back-up of major web entities. In fact they are all located on a tier-one major backbone. We capture all sales data and all order data is simply passed onto to fulfillment center for processing, just as it is done with a traditional call center.

All of this makes putting your products on the web easy. Even if you have your products placed somewhere else online, our solution can help you make more money from online sales. And, with Livemercial, you’ll always have our expert team of Internet and marketing professionals at your finger tips to guide you every step of the way.

Go to http://www.asseenontvnetwork.com/index1.html to view our VCC’s. Just pick a product and see how amazing our VCC’s are.

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