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Sunnyvale, CA — September 23, 2010

Transera announced the winner of the ?Call Center Home Runs? Contest which captured the call center performance improvement ?Home Runs? of companies over the last month.

The winner of an iPad, drawn from all the entries, is William Fritcher, VP Sales at O’Currance Teleservices. O?Currance hit it out of the park by generating a double-digit improvement in sales conversion rates using dedicated agents as opposed to shared agents for a client. O?Currance provides inbound sales, order processing, market research and direct marketing consulting to electronic and direct response television retailers.

Mr. Fritcher said: ?Winning the iPad is great but the biggest reward for me is the opportunity to share our success with other call center professionals. I?m excited to help others benefit from our program and to learn new, proven approaches from the other contestants.?

In the absence of forums available to call center executives to share their experiences and learn from the successes of others, the Call Center Home Runs Contest was designed to collect techniques and initiatives enterprises have used to improve the performance of their call center. Contest entries highlighted a wide range of successful programs companies have implemented. The challenges these programs tackled included agent performance, poor sales performance, and low customer service levels. A compilation of the ?best of the best? contest submissions will be posted shortly on the blog The Business of Call Centers (http://blog.transerainc.com) and will also be available through the Transera website (http://www.transerainc.com).

Key Points:

The Call Center Home Runs contest was open to anyone who works for a call center in North America that has achieved significant performance improvement in the last 24 months. No purchase was required to participate. The contest ended on September 1, 2010.

Transera is compiling all the contest entries into a consolidated list that call center executives can read and apply to their specific environment. The list will be posted on The Business of Call Centers blog at http://blog.transerainc.com.

About Transera

Transera?s virtual call center software intelligently connects global callers and agents, rapidly delivering both top and bottom line results. Our cloud-based solution helps high-volume multi-source call centers manage constantly shifting demands for agent resources, control multiple outsourcers and locations more effectively, and eliminate exorbitant capital expenditure outlays. Addressing these and other call center management issues translates into tangible business results. In fact our customers have already shown they can use Transera to increase revenue and lower total cost of ownership. Transera is a privately-held company based in Sunnyvale, California. http://www.transerainc.com

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