Recently, the well established communications provider Bruce Telecom announced a 5-year partnership with Telax Hosted Call Center. Bruce had identified the need for a next-generation call center solution both for its customers and also internally.

The company considered on-premise call center options and eventually chose Telax’s call center software based on its excellent reputation, extensive functionality and certified Metaswitch interoperability.

Service will apply to Bruce’s own 26 call center agents and the Telax solution will be available to its business customer base immediately.

Bruce Telecom President and CEO, Eric Dobson, explained that in areas like Bruce County with averages of 350cm of snowfall per winter, having a reliable network infrastructure and crisis management plan is an utmost necessity.

Dobson said partnering with Telax Hosted Call Center gives them that reliability as it is a solution they’re excited to use and offer as part of their business services portfolio. The partnership offers unique advantages for Bruce Telecom and its customers in Southwestern Ontario and it is providing the latest in cloud-based technology.

Telax Hosted Call Center President, Mario Perez, said they’re very excited to be partnering with Bruce Telecom as they have an incredible history and an exciting future.

SIP trunking will be used to integrate Bruce Telecom’s Metaswitch with the Telax Hosted Call Center platform, in order to provide maximum scalability, performance and cost reduction.

Bruce Telecom has been in business for over a century and offers Local and Long Distance Telephone, High-Speed DSL Internet Service, Business Communication Solutions and Digital TV to areas of Southwestern Ontario.

Telax Hosted Call Center provides hosted call center solutions to North America and is based in Toronto, Canada. They provide cloud-based business solutions to prominent public and private sector organizations and have done so since 1999.